How to become a Marketing Manager

How to become a Marketing Manager Thinking about becoming a Marketing Manager? Let us convert you… Marketing Managers are responsible for promoting a brand or service, as well as managing their team to maximise the performance of various marketing campaigns.Specific duties for a Marketing Manager could include everything from strategic planning and budgeting, through to running digital campaigns, copywriting and managing social media channels.Other tasks for a Marketing Manager could include:Developing in-depth marketing plansOverseeing the creation of promotional materialManaging marketing campaigns and budgetLooking after digital marketing activityAnalysing market trendsReporting back on performance to key stakeholdersIs it right for me?To become a Marketing Manager, it isn’t all about creative flair excellent organisational and planning skills are also absolutely essential.Aside from  coming up with creative and copy for campaigns, it’ll be your job to monitor results and help achieve success with all of yo ur activity. Without the right amount of preparation, forecasting and appropriate targeting beforehand, even the cleverest piece of advertising is likely to fall short.You will also need to be pretty up-to-date with the latest industry developments. Those with a natural aversion to ad-words need not apply…Other essential attributes for any aspiring Marketing Manager include:The ability to keep up-to-date with the latest industry developmentsConfidenceA willingness to take risksAttention to detailExcellent presentation skillsAnalytical and results driven approach to your workA natural affinity for acronyms (ROI, PPC, SEO, TTFN)Career Progression Marketing ExecutiveUp to 24,000 Marketing ManagerUp to 50,000 Marketing DirectorUp to 60,000What's it really like? After graduating with a degree in English, I sort of fell into Marketing. Initially, I started out as a copywriter, writing product descriptions and copy for websites. But I really got interested in the SEO side of things (I know, sad right?), and took a CIM qualification to help me learn more. I then moved into SEO Management, and finally became a Marketing Manager full-time a few years ago. The best part of the job for me is seeing a campaign you’ve worked on grow, from planning stages through to completion. And also, when it has a positive ROI. The MD especially likes that part… Get qualifiedA large percentage of Marketing Managers are graduates. However, it is more than possible to break into the industry without a degree, and there are many marketing specific qualifications out there which will help you get started in the industry.